AXIA Creative

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General Info

Todd Mayfield is the President and cofounder of Axia Creative. He has over 29 years of wayfinding, brand development, advertising and print graphics experience. He is also an accomplished fine artist and illustrator. Todd oversees the visual communications and rebranding projects for NAGICO, a leading insurance provider in the Caribbean. Since 2009, Todd has helped NAGICO achieve strong brand equity and was instrumental in influencing the development of their current marketing department. Axia is now the exclusive creative agency of record for NAGICO providing all of their advertising campaigns, company acquisition rebranding, office signage, web media and point-of-sale graphics.A large part of Axia's business comes from community branding and wayfinding. The combination of intelligent brand development and strategic wayfinding programming has earned Axia a leading position in community place-making through the successful results of these two interconnected disciplines.Todd began his company, originally called Mayfield Creative, as a brand development and wayfinding consultant for Destination Development in Seattle– the number one branding company for cities and communities throughout America and Canada.Prior to opening Mayfield Creative, Todd was the Creative Director for Nth Degree in Georgia where he provided design direction for large events and trade shows. While there, he designed audience acquisition campaigns and event graphics for high-profile companies such as Qualcomm, Intel, Kyocera, Hot Jobs, Mohawk and Pfizer.Previously, he served as the Design Director for the Douglas Group in Washington, DC where he headed branding, environmental graphic and interpretive projects for clients such as the US Capitol, the US National Arboretum, the Ronald Reagan Building, Marriott Hotels and Ritz-Carlton. In Chicago, Todd was a senior designer for Ambrosi & Associates. His projects included in-store signage and point-of-sale graphics for Sears, Jacobsons, Walgreens and Herbingers. He also provided brand development and environmental graphic programming for two shopping malls owned by General Growth Properties.In Hawaii, he worked for a large international architectural and interior design firm called Media Five, Ltd. Todd was one of the lead designers for their graphic design team which specialized in creative services for the hospitality industry. His projects included branding and wayfinding for large hotels and resorts such as the historic Royal Hawaiian Hotel in Waikiki and the Ka'anapali Beach Hotel in Maui.Todd has earned numerous awards for design excellence and profound respect among his peers. His work has been featured in various industry magazines and books such as Print, Signs of the Times and American Corporate Identity. Currently, his company has a loyal client base from California to the Caribbean and parts of Canada.

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Services/Products

We help destinations and businesses become more visible and findable. We achieve this by developing strategic brands that set our customers apart from their competitors. We help them deliver the right message to the right audience. We plan, design and implement wayfinding programs that bring people to destinations and help create a sense of place to keep them coming back. Our services include five disciplines: brand development, corporate identity, wayfinding/environmental graphics, advertising, and illustration. All five disciplines can be executed individually or bundled together to provide complete, comprehensive solutions.We also offer website development, motion graphics, TV storyboarding, copywriting, name and tagline creation, point-of-sale displays and event marketing in support of our branding, identity and advertising programs.

Payment method

check

Location

We do not usually entertain customers at our studio.

Neighborhood

Pinewood East of Wellington

Associations

SEGD (Society of Environmental Graphic Design)

AKA

AXIA

Other Link

Creative Services

Categories

Advertising Agencies, Graphic Designers, Marketing Consultants, Web Site Design & Services

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Details

Phone: (561) 282-6205

Address: 12171 Old Country Rd, Wellington, FL 33414

Website: Creative Services