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        (865) 378-6060CallVisit WebsiteVisit WebsiteMap & DirectionsDirections3406 Teaster LanePigeon Forge, TN 37863Write a ReviewWrite Review

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        Expect More from your Jeweler!

        General Info
        American Jewelry is the Best alternative to Big Chain Stores and the area’s #1 choice for 45 years! We offer the Best of Engagement/Bridal Rings, Diamond Jewelry, Estate & Antique Jewelry, and Rare or Exotic Gemstones you won’t find anywhere else. We average 30-50% below the Big Chains with Legendary Service that’s second to none. Enjoy a shopping experience that will keep you coming back for more. Be Brilliant and visit American Jewelry today and find out why we’re #1! As one of the area's oldest and most popular jewelry stores for engagement r
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        Business History
        Areas oldest and most respected fine jewelry store and voted Best Jewelry Store in Sevier County by the Mountain Press, Readers Choice Awards!
        Services/Products
        Engagement & Bridal Specialists, Diamonds, Gemstones and Fine Jewelry in White Gold, Gold, Platinum & Silver... plus Vintage, Estate, & Antique Jewelry!
        Brands
        CITIZEN
        Payment method
        visa, mastercard, discover, cash
        Location
        Our NEW Showroom is at 3406 Teaster Ln. in Pigeon Forge, near the Patriot Park and Old Mill Historical District.
        Amenities
        We offer on-site Jewelry Design & Repair by our Master Jeweler, professional appraisal services, personalized engraving, & much more!
        Associations
        Jewelers of America, Southern Jewelers Trade Association
        Other Link

        http://www.americanjewelryinc.com

        Social Links
        Categories
        Jewelry Designers, Diamonds, Gold, Silver & Platinum Buyers & Dealers, Jewelers, Jewelers-Wholesale & Manufacturers, Jewelry Appraisers, Jewelry Buyers, Jewelry Repairing, Precious & Semi-Precious Stones, Watches
        Other Information

        Parking: Lot, Free

        Bike Parking: No

        Reviews

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        Astra D.

        04/07/2023

        Overall

        The lady’s are great here they will help you find what you’re looking for and they will give you a good choice too nice people

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        BD
        Brenda D.

        04/23/2016

        Overall
        Expertise
        Professionalism
        Selection

        I have been a customer with Russ for over 30 years. I recently had a diamond reset that my mother had purchased over 20 years ago. I couldn't be happier. I highly recommend you go for your jewelry purchases. You won't be disappointed in the quality or the price.

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        KB
        Kathy B.

        06/05/2014

        Overall

        The staff is very knowledgeable and helped me find the perfect engagement ring at an exceptional price. They sized the ring while I waited and provided me with an appraisal at no charge for my ring. I couldn't be happier with my purchase. I would highly recommend them to everyone.

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        CM
        Chris M.

        06/05/2014

        Overall

        Incredible Deals!!! I couldn't believe the price and quality I got... Thank You!

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        belswick2

        04/23/2006

        Provided by Superpages
        Overall
        Notably good service experience

        I learned of the Diamond House from my father. We have been doing business with them for over 20 years. These folks have exceptional quality, wonderful pricing, and one of the best jewelers for settings and repairs. I highly recommend them.

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        Details

        Phone: (865) 378-6060

        Address: 3406 Teaster Lane, Pigeon Forge, TN 37863

        Website: http://www.americanjewelryinc.com