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General Info
Full-service consulting firm specializing in marketing and branding strategy - including market research, market segmentation, brand assessments, message development, product launches, channel and employee communications, and outsouced marketing management - for business-to-business, education, and nonprofit organizations. MarketPoint helps clients understand their marketplace, product managers enter new markets, leadership teams become brand champions, and employees live the brand.
Services/Products
Marketing ServicesMarket researchBuilding a marketing planOutsourced marketing managementAudience definition and segmentationMessage mappingMessage TherapyGuerilla marketingViral marketingMarketing communications auditProduct launchesArchitecture and development of promotional strategiesManaging communications with distribution channelsEmployee communicationSales integration (sales force / sales management development)Branding ServicesBrand assessmentBrand managementBrand awareness / loyaltyBrand integration (M&A and hierarchies)Brand researchDefining a brand platform (brand essence)Branding strategiesEstablishing a brand roadmapBrand implementation (and roll-outs)Brand maintenanceDeveloping brand champions / promoting brand-positive behaviors
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Details

Phone: (410) 942-0600

Address: 611 South Union Avenue, Havre de Grace, MD 21078

Website: http://www.marketpointllc.com

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